“Many things in the world have not been named; and many things, even if they have been named, have never been described. One of these is the sensibility -- unmistakably modern, a variant of sophistication but hardly identical with it -- that goes by the cult name of “Camp.” – Susan Sontag

This project was an exciting opportunity to explore the aesthetic style and sensibility of camp, while developing branding for a bar or restaurant. I chose to create a bar with a kitcschy, religious bent, but wanted to do so without being offensive or making anyone feel excluded. Camp can push the envelope, but overall it should be fun.