The aim of this project was to create a line of Aveeno cleaning products that are both environmentally safe & safe for those with sensitive skin. Aveeno is a brand of skincare that is known for soothing irritated skin, as well as for using all natural ingredients. Founded in 1945, the active ingredient in all Aveeno products are colloidal oats and/or oat extracts which have been branded as “active naturals”. Many companies these days may be turning towards more eco friendly ingredients, but Aveeno aims to do more than that with their new line of cleaning products. Aveeno promises to deliver cleaning products that are as gentle on your skin as they are on the environment.